Framed Gallery

Avant-garde website for Los Angeles based art gallery

In order to replicate an engaging visit to their pop-up exhibitions, the presence of the user is actively being mirrored by custom-made visuals through the cursor movement. The intuitive enter page signals to the viewer that they are about to access a one-of-a-kind web experience. Using a rather non-traditional home layout, the main menu was built with a dynamic design that allowed the visitor to be immersed in the aesthetics of the gallery.

This website includes a submissions integration for new artists. Branded polaroid frames and a draggable gallery were also developed. Our objective was to make it easier for users to go through all their content with just a few clicks. Central to this concept was the innovative architecture of the website, supported by mercurial landscapes and short descriptive texts, creating a genuinely artistic virtual experience.